Cape Locations
The client approached us with a locations shoot website that was buckling under its own weight, suffering from extreme performance lag due to thousands of unoptimised, heavy media files being loaded simultaneously across every single page. Because the nature of a photography and scouting business relies entirely on high-quality visual portfolios, the site’s crippling load speeds were directly hurting both the user experience and their search engine discoverability. To make matters more intense, the client was working against a high-pressure, incredibly tight deadline, needing a complete site overhaul and full optimization executed rapidly so they could launch the platform without missing their business window.
We rolled up our sleeves and completely rebuilt the entire website from scratch in under a month, prioritizing a clean, lightning-fast architecture. We tackled the media bloat head-on by migrating and optimizing thousands of assets into the modern, highly compressed WebP format, drastically slashing load times without compromising visual crispness. Alongside the performance upgrade, we revamped the on-page SEO strategy to boost their visibility, overhauled the UX of individual property showcases to keep art directors and scouts engaged, and implemented an intuitive, dynamic search and filtering system so users could instantly drill down to the exact location they need.